{"id":4036,"date":"2023-03-11T12:07:19","date_gmt":"2023-03-11T12:07:19","guid":{"rendered":"https:\/\/fisdomdevel.wpengine.com\/glossary\/top-line\/"},"modified":"2023-03-11T12:07:19","modified_gmt":"2023-03-11T12:07:19","slug":"top-line","status":"publish","type":"post","link":"https:\/\/www.fisdom.com\/glossary\/top-line\/","title":{"rendered":"Top Line"},"content":{"rendered":"<p>\nTop line refers to the gross sales or revenues of a company. It is the total income generated during a particular period. It is known as the \u2018Top line\u2019 because it is displayed at the top of a company&#8217;s income statement and is a figure which is primarily used for highlighting a company\u2019s core business metric. An increasing sales or revenue figure would signify an increase in top-line growth. The company\u2019s expenses or losses are deducted from this gross sales figure to arrive at the profit figure (also referred to as the bottom line).<\/p>\n<h2>Why is Top Line important?<\/h2>\n<p>The top line is of primary importance for investors and gives an insight into a company\u2019s efficiency and growth. Important points to note wrt Top Line are:<br \/>\n1.  It reflects the business of company in the specified period and demand for its products\/services<br \/>\n2.  The top line growth can be due to increase in prices\/volumes, expansion or acquisition<br \/>\n3.  Top line growth should be seen on a relative basis which means a comparison with competitors would reveal if it is growing at a better rate than its peers<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Top line refers to the gross sales or revenues of a company. It is the total income generated during a particular period. It is known as the \u2018Top line\u2019 because it is displayed at the top of a company&#8217;s income statement and is a figure which is primarily used for highlighting a company\u2019s core business [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4036","post","type-post","status-publish","format-standard","hentry","category-stocks"],"_links":{"self":[{"href":"https:\/\/www.fisdom.com\/glossary\/wp-json\/wp\/v2\/posts\/4036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fisdom.com\/glossary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fisdom.com\/glossary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fisdom.com\/glossary\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fisdom.com\/glossary\/wp-json\/wp\/v2\/comments?post=4036"}],"version-history":[{"count":0,"href":"https:\/\/www.fisdom.com\/glossary\/wp-json\/wp\/v2\/posts\/4036\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fisdom.com\/glossary\/wp-json\/wp\/v2\/media?parent=4036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fisdom.com\/glossary\/wp-json\/wp\/v2\/categories?post=4036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fisdom.com\/glossary\/wp-json\/wp\/v2\/tags?post=4036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}