The part of an office which faces the customer is called Front Office. It is the duty of Front Office staff in hotels, banks, financial institutions and similar offices to address the questions, issues and concerns of the customer. For all these establishments, the Front Office can be the most important customer touchpoint as their basic business service depends on effective Front Office management.
Why is Front Office function important?
The Front Office covers various important functions : a) The role of Front Office can extend from managing customers to directing them to the relevant person or department b) It can include sending e-mails, reminders to customers, fixing appointments with key personnel c) Front Office also handles registration of new customers, clients, generating sales and record keeping