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Subjective Risk

Updated on July 18, 2023

Subjective risk refers to how an individual personally views and understands risk based on their own beliefs, attitudes, and experiences. It is their subjective assessment of the likelihood and potential impact of uncertain events or outcomes. In simpler terms, subjective risk is how someone individually perceives and feels about the level of risk in a situation or decision, which can vary from person to person based on their unique perspectives and experiences.