Whisper Number refers to earning projections made by fund managers, individuals and experienced traders and are quite popular on Wall Street. These are unofficial and unpublished numbers but are deemed to be accurate or close to accurate. A collection or ‘polling’ of such individuals, fund managers or professionals is conducted for estimating sales, profits and results which converts into the whisper number.
Why is whisper number important?
Whisper number helps traders and investors in placing their trades before the official figures are declared. Whisper numbers are available and start circulating in the news, through social media, blogs and chat messengers before the official results are announced. The company’s shares might start to rise/fall in advance as per the direction or estimates of whisper numbers.