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AI tools for personal finance advice- can you rely on them?

Written by - Marisha Bhatt

August 22, 2023 8 minutes

The world is moving at a very fast pace towards complete digitisation. Add AI to that mix and the pace at which technology is changing is unprecedented. The increasing use of AI in almost every field is a double-edged sword that can make your life better at the same time serve as an axe to many jobs that have been considered good and stable to date. So can AI be used as a personal finance advisor? Given here is an answer to this intriguing question. 

Read More: Know more about Robo Advisory in India

Use of AI in different aspects of personal finance

Artificial Intelligence (AI) is being used in various aspects of personal finance in India to make financial tasks easier and more efficient. Here are some ways in which AI is being used in personal finance.

Personalized financial advice

AI-powered financial advice platforms use machine learning algorithms to analyze a user’s financial data and provide customized advice based on their financial situation. These platforms can help users create a budget, save for their goals, and plan for retirement. They can also suggest investments and recommend insurance products that suit the user’s needs.

Investment management

AI-powered investment management platforms can help users invest their money based on their financial goals and risk tolerance. These platforms use machine learning algorithms to analyse a user’s financial data and suggest investments that match their preferences. For example, if a user is looking for a low-risk investment, the platform can suggest bonds or mutual funds that are less volatile than stocks.


AI-powered budgeting tools can help users create a budget and track their expenses. These tools can analyse a user’s spending patterns and identify areas where they can save money. For example, if a user is spending too much on dining out, the tool can suggest cooking at home more often. These tools can also provide alerts when a user is close to exceeding their budget.

Credit scoring

AI algorithms can analyze a user’s credit history and provide a credit score. This score is used by lenders to determine if a user is eligible for a loan or credit card. AI algorithms can analyze a user’s payment history, credit utilization, length of credit history, and other factors to calculate their credit score. This helps users understand their creditworthiness and take steps to improve their credit score if necessary.

Fraud detection

AI algorithms can analyze transactions and detect fraudulent activity. For example, if a user’s credit card is used to make a purchase in a location that is far away from their home, the algorithm can flag it as a potential fraud. This helps prevent credit card fraud and identity theft.

What are the advantages and disadvantages of using AI for personal finance?

An understanding of the pros and cons of using AI for personal finance can provide effective insight for the users and therefore enable them to make informed decisions. The details of the same are given below

Advantages of using AI in personal finance could be


AI-powered tools can provide personalized advice and recommendations based on a user’s financial data and preferences. For example, these tools can analyze a user’s spending habits and suggest a budget that’s tailored to their needs. This can help users manage their finances more effectively and reach their financial goals more quickly.


AI-powered tools can make personal finance more accessible to users who may not have the knowledge or expertise to manage their finances on their own. These tools can provide guidance and advice to users who may not have access to a financial advisor, making it easier for them to manage their finances effectively.

Fraud prevention

AI algorithms can detect fraudulent activity and help prevent credit card fraud and identity theft. These algorithms can analyze transactions and flag suspicious activity, helping to protect users’ financial information and prevent unauthorized access to their accounts.


AI-powered tools can help users manage their finances more efficiently by automating tasks like budgeting and investment management. This can save users time and effort, and also reduce the risk of errors that can occur when managing finances manually.

Disadvantages of using AI for managing personal finance

Privacy concerns

One of the top concerns of using AI that users may have are concerns about the privacy of their financial data when using AI-powered tools. It’s important for users to research and understand the privacy policies of any tool they use and take steps to protect their personal information.

Reliance on technology

Users may become too reliant on AI-powered tools and not develop their own financial literacy. While AI can provide helpful guidance, it’s important for users to also develop their own financial knowledge and skills so they can make informed decisions on their own.

Lack of human interaction

AI-powered tools may not provide the same level of human interaction and support as financial advisors. The presence of the human touch in personal finance is often underrated in the face of the increasing use of technology. While AI can provide helpful advice and guidance, it’s important for users to also seek advice from human experts when needed.

What is the future of AI in personal financial management?

AI is expected to have a significant impact on personal financial management in the future. It will not only offer more personalized advice, but also integrate with other technologies, improve fraud detection, and automate financial tasks. This will lead to further simplifying financial management and making it more convenient and accessible. As a result, AI will play an increasingly important role in helping people manage their finances, providing more personalized advice and greater protection for their financial information. However, amidst the growing use of AI, users should not ignore the risks or the limitations that the technology possesses and should ensure that the AI system is free from any bias, has a transparent flow of information, and provides the same with a high level of efficiency and accuracy. 

Is it good to rely solely on AI for personal financial advice?

AI can be a useful tool in managing personal finances, providing services such as automated processes, tailored advice, and fraud detection. However, AI has limitations and cannot replace human judgment entirely. Personal finance involves many factors that are unique to each individual’s situation, including income, expenses, assets, debts, and financial goals. 

These factors can change over time and may require a different approach to managing personal finances. Therefore, it’s crucial to consider these individual factors when making financial decisions. Experienced financial professionals can offer personalized guidance that takes these factors into account and provides tailored solutions to meet the specific needs and goals of investors. While AI can supplement this advice, it should not be relied upon solely, as it may not provide a complete picture of your financial situation or offer personalized guidance based on your individual circumstances. 

Ultimately, it’s best to use AI in combination with human judgment and advice to make informed decisions about managing personal finances.


The use of AI has revolutionised many industries and is seen as a disrupter in many as well. When ChatGPT broke on the internet, it broke all records in terms of its global reach and acceptance. This showed that the world is moving towards the use of AI at lightening speed but as mentioned earlier it is also a double-edged sword and caution is therefore paramount. The use of AI in personal finances has increased its reach and enhanced financial inclusion but even the experts making these technologies warn of their dangers. Therefore, relying solely on AI tools, especially for something as crucial as personal finance is not advisable. 


What is the biggest advantage of use of AI in personal finance?

AI’s biggest advantage in personal finance is its ability to quickly and accurately analyze vast amounts of financial data from multiple sources. This is used to provide personalized advice and recommendations that are tailored to an individual’s financial situation. AI can also help automate routine financial tasks, saving users time and effort, and ultimately leading to greater efficiency, convenience, and improved financial outcomes.

What is the biggest criticism or disadvantage of the use of AI in personal finance?

The main drawback of using AI in personal finance is the potential for error and bias in the algorithms, as they rely on large amounts of data. Some people may prefer the guidance of a human financial advisor as there are also concerns about cybersecurity threats and data breaches.

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