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Trend Analysis – Indicators,Benefits & limitations

Written by - Akshatha Sajumon

January 6, 2022 6 minutes

The key to successfully investing in stock markets is the ability to predict and understand the price movements and take suitable profitable positions. It takes a good amount of knowledge and expertise for the traders and the investors to develop this ability and create a successful portfolio. Traders and investors use many tools and techniques to understand the price movements and a combination of fundamental and technical analysis for the same. Trend analysis is part of such a study of markets and is relevant in understanding the various patterns followed by the stock. 

Given below is the meaning of trend analysis and other relevant factors for the same. 

What is trend analysis?

A trend is essentially the direction in which the market moves. It is the process of collecting past data for a specific time frame or different time frames to form a pattern by plotting it on a graph. A study of the movement of the market collectively and based on the individual stock level is known as the trend analysis. 

Broadly speaking, stock markets can have two main types of trends namely an upward trend and a downward trend. An upward trend indicates an increase in the shares prices of a particular stock or the market in general. A downward trend on the other hand indicates a decrease in the stock prices on an individual level or a market level. There could also be a case of a horizontal trend where there is no definitive upward or downward pattern and the stock prices are more or less stagnant. 

What are the various trend analysis strategies?

There are various strategies that the traders and investors can use to make effective trend analysis of the market or any specific stock. The most common trend analysis strategies are discussed below.

a. Momentum indicators

Momentum is the measurement of the speed of any variant. In the case of stocks, momentum indicators are a technical analysis tool that is used to measure their volatility i.e., the speed with which the price of the stock increases or decreases. This type of strategy is used to enter a long position on any stock when the stock is moving in any direction with higher momentum. The trader or the investor will then have to close their position when such momentum is lost. The relative strength index is a common momentum indicator.

b. Trendlines and charts 

Trendlines and charts are the technical analysis tools that are used to analyze stocks. Traders can use these tools to track the support and resistance levels and take stock positions accordingly. Stop loss is the traders’ most useful tool in such a strategy to minimize their losses. Traders can take long positions when the trendline is moving up a trailing stop loss function can be added to match the fluctuations.  

c. Moving averages

Moving averages are another technical analysis tool used by traders to calculate the direction of a trend based on the price movements of the stock. This tool uses the sum of the data points over a specific period of time and divides it by the number of data resulting in an average. It is called a moving average as it is calculated continually. The trader can use this tool to take long positions when the short-term moving average goes above the long-term moving average and vice versa. 

What are the benefits of trend analysis?

Trend analysis is the basis of evaluating stocks and markets and helps traders and investors make sound decisions for their portfolios. The key benefits of doing trend analysis for any stock or the market as a whole are highlighted hereunder.

a. Track the performance of the company

Trend analysis of a company’s stock can be an effective tool to measure its financial performance. It can help the investors understand the direction in which the company’s key financials (like net profit, revenue, COGS, etc.) are going. It can also help identify the weaknesses and strengths of the company and ultimately help in better utilization of resources. This study can help the management, as well as other stakeholders, take strategic decisions to improve the company’s performance or that of their portfolio.

b. Better comparison

Trend analysis also acts as an important tool of comparison between two or more companies of the same sector or different sectors on a macro level. Such comparison can help the investors make profitable decisions between two possible investment options. 

What are the limitations of trend analysis?

While trend analysis is an important technique of technical analysis for any trader or investor, it is important to note that it is not a hundred percent accurate. Therefore, investors and traders should not view the trend analysis on a standalone basis. They have to apply other analysis tools as well to have a more accurate interpretation of the past data to predict the future price or market movements 


Trend analysis is an excellent tool that helps investors and traders correctly predict future price movements. This tool helps the management of a company as well to weed out any shortcomings in their processes or financials and focus on optimizing the same.


What are the different types of trends in stock markets?

The three different types of trends in stock markets are an upward trend (bullish trend), a downward trend (bearish trend), and a horizontal or sideways trend.

When can traders make profits using trend analysis?

Traders can make profits using trend analysis when they move along or trade in line with the prevalent trend.

Why is it important to use stop loss for any trader using trend analysis?

Stop loss helps the traders to minimize their losses in case of a sudden change in the trend. Hence, it is important for any trader to use stop loss while trading using trend analysis. Most seasoned traders also use trailing stop loss to move along the trend lines.

When can a particular trend be said to have been established?

When the stock prices or the market, in general, are observed to move in a particular direction for a significant period of time, a trend is said to have been established. It is important to note that small fluctuations or volatility of the markets cannot be called definitive trends.

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