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Fisdom wins the Best Financial Services Partner Award at FICCI PICUP 2022

Written by - Akshatha Sajumon

August 22, 2022 4 minutes

PICUP fintech is a well-known industry event organized by FICCI and Indian Banks Association (IBA) in association with BCG as the event’s knowledge partner. Like every year, this year too saw the event being organised on a grand scale, although in a hybrid set-up due to the ongoing pandemic. 

In this 4th edition of the FICCI-PICUP fintech event, one of the shining stars was Fisdom. Let’s have a look at what differentiated us from the competition.

Fisdom’s win at the PICUP event

Karan Batra,COO FIsdom
Karan Batra, COO of Fisdom accepting the award at Delhi

Fisdom, a personal finance fintech start-up that offers personalised investment solutions through its automated investment service platform won 2022’s “Best financial services partner” award at the FICCI-PICUP Fintech event.

With this award, Fisdom has managed to add yet another feather to its cap. The start-up has turned into an industry leader in B2B2C WealthTech business in no time. Today, it works in close connection with some of the country’s largest and oldest banks. Being a tech first company, Fisdom believes in innovating continuously to meet the everchanging needs of its customers. The unique phygital model makes Fisdom rightly placed to meet the wealth management needs of Indians spread across Tier 2, 3,4 and 5 cities.


After winning the award, Fisdom’s company representative said, “This recognition inspires us to innovate further and continue to make wealth management accessible to crores of Indians across the country”.


The federation of Indian Chambers of Commerce & Industry (FICCI) was established back in 1927 and today is the country’s longest-standing and largest business organisation. FICCI is a non-government and not-for-profit organization that has been established to cater to India’s business and industry. 

Some of the aspects that FICCI works towards are:

  1. Influencing policy decisions
  2. Interacting with policy-makers 
  3. Articulating the industry’s concerns. 
  4. Catering to over 2.5 lakh Indian private and public sector companies, the organisation also offers a platform to network 

About IBA

IBA or Indian Bank’s Association is a representative body looking after the operations and management of banks in India. 

Established back in 1946, the main objective of IBA is to act as a consultative body to address issues surrounding the banking sector in India. When the institution was originally set-up, it had only 22 banks as its members. In comparison, today it has close to 241 banks as its members. These include public sector, private sector, co-operative, regional rural, and alo foreign banks with offices in India. 

Over the years, IBA has established itself to become the voice of the country’s banking industry. 

Details of the PICUP fintech event

India has emerged as the world’s fintech capital in the last few years. There was an especially amplified growth in the country’s Fintech sector during the initial days of the pandemic. The sector’s overall growth is primarily driven by the rapid adoption of mobile across the country apart from easier data availability. Today, we see an accelerated pace of digitization across various banking products and services. Most banks in the country are increasingly leveraging fintech innovation by collaborating with start-ups like Fisdom. 

The PICUP Fintech conference is an ideal platform for stakeholders to closely look at different interesting and path-changing innovations that are being developed by various Indian fintech companies.

The conference brings together top fintech players, banks, insurance companies, NBFCs, technology experts and the country’s policymakers. These participants get to discuss and evaluate multiple innovations that are creating new pathways for the financial services industry in the country. The conglomeration also gets an opportunity to set up potentially profitable collaborations for the benefit of the sector. Some of the key components being offered by the conference are brainstorming discussions, demo presentations and recognitions.


Considering the stature of FICCI and the Indian Banks`​ Association in the country, an award from these institutions indicates the strength and contribution of the receiving organisation. 

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