
What makes gold poised to shine in the future?
✓ Record Demand and Value
• Gold demand surged by 5% year-on-year in Q3 2024, reaching a record high of 1,313 tons and surpassing $100 billion in value,
reflecting strong investor interest.
✓ Central Bank Support
• Despite a slowdown in Q3 purchases, central bank buying in 2024 remains consistent with previous years, reinforcing gold’s role in
financial stability and diversification.
✓ Macroeconomic Uncertainty
• The combination of geopolitical risks, including Middle East tensions, and US election policy uncertainties, creates a favorable
environment for gold as a safe-haven asset.
• Moreover, global fiscal deficits surged in the post-COVID era. Although they are gradually declining, they remain at elevated levels,
continuing to support gold prices.
✓ Rate Cut Expectations
• Fed has already cut the rates by 75bps. We are expecting Fed to cut the rates further which may boost gold’s appeal, as lower interest
rates generally make non-yielding assets like gold more attractive.
• A weakening US Dollar (USD) driven by rate cuts is expected to provide strong support for gold prices.